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Showing posts from March, 2020

A CLOSER LOOK: The Annette Cheerios Cereal Box

When it comes to Annette cut-out dolls, it's fair to say that among the rarest isn't one of the brightly colored doll books produced by Whitman Publishing for retail markets between 1956 and 1962...but rather an Annette doll offered for free on the back of a cereal box!  In 1958, General Mills included an Annette cut-out doll on the packaging of Cheerios breakfast cereal.  The doll, doll stand and a few outfits and accessories were printed directly on the back and left-hand side panel of the box, ready to test one's scissor skills and provide hours of playtime fun. While vintage, uncut cereal box panels with the Cheerios doll will surface from time-to-time on the collectors market, surprisingly, the front panel featuring unique and charming artwork of Annette promoting the doll included with purchase was rarely if ever preserved.  Even rarer are complete, fully assembled boxes which are nearly impossible to find today. Given it's scarcity, I feel especially f...