Didn't Win Annette's Bikini??

So, here we are back in 1964. Unfortunately, you weren't the lucky girl to win a white fishnet bikini like Annette's from the Hollywood Fun Teen Album contest. Now what's a girl to do who has her heart set on hitting the beach this summer in pure Annette Funicello fashion!? Well, find a way to buy your own!

That's right, Annette and others in Muscle Beach Party wore Rose Marie Reid swimwear, which might be available at your local department store or in the pages of your favorite mail order catalog!

The above image comes from inside the Muscle Beach Party campaign book - which offers film information, promotional materials and tie-in ideas to help generate interest in the new movie release.

From original press book:

Rose Marie Reid Swimsuits

Annette Funicello, the star of "Muscle Beach Party" appears in Rose Marie Swimsuits and department store cooperation can be set up locally in your town. Arrange to stage a Rose Marie Reid Fashion Show on your theatre stage, with the store devoting proper newspaper space and store promotion to the event. Perhaps the store would purchase blocks of tickets for their choice customers to attend. Rose Marie Reid Swimsuits could be given away as door prizes.

Order the 8x10 stills pictured of Annette and use them for store window displays, cooperative newspaper ad's, point of sale counter displays, theatre lobby tie-in, etc. The stills are available for FREE from Publicity Department, American International Pictures, 7165 Sunset Blvd. Los Angeles, 46 Calif.

Contact your local American International Pictures exchange branch manager for the name of the local Rose Marie Reid representative in your area.

Above is a page from a 1964 Summer catalog showing Annette's white fishnet bikini available for order for $12.99. Although that sounds like a bargain, if you calculate inflation, that's $99.34 in today's dollars.

From the Ad:

1356... WOW! THE DARLING LOOK in a 2-piece swimsuit of lacy Nylon Fishnet over Double Knit Stretch Nylon. Form-flattering nylon bra top buttons in back. Stretch Elastic edges entire suit. Sleek fitting, quick drying. White or Black. Sizes 32,34,36,38 - $12.99

Check back soon for more fun tie-in's found within the original pressbook for Muscle Beach Party!

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