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Tanfastic Tie-In


Annette and Frankie appear in a Tanfastic Magazine Ad (1964)

Today we take another look inside the pages of the press book for AIP's Muscle Beach Party and find a "Tanfastic" product tie-in!


From the Muscle Beach Party Press Book:

Build Box Office With Tanfastic Teen Tie-In!
When teenagers get close together in the sun, Tanfastic is never far away!  This great new dark-tanning oil has really taken over the teen set.  In fact, Tanfastic is so popular it is being featured in the movie!  Here's a natural tie-in!  Why not take advantage of the ideas on this page - and let Tanfastic put more pull in your promotion!
Free Tanfastic
Get a hundred free 1/2 oz. tubes of Tanfastic per opening!  They make great give-away's -- extra reasons for teens to come to your theatre.  Here are just a few ways you can use these free Tanfastic samples:
  • Give them away to the first 5, 10, 20 customers at each main showing.
  • Put Tanfastic under any number of seats and have "surprise" announcement over P.A. 
  •  Use Tanfastic to build concession sales (e.g. free tube with every jumbo box of popcorn, free tube with every sale over $.50, free tube for every two items purchased, etc)
  •  Give Tanfastic to the first 5, 10, etc. customers who bring their dates
  • Use Tanfastic to promote matinee or "slow" showings.
  • Use Tanfastic as extra incentive for buying lodge seats.


Ad mats like the one shown here have been made available to drug stores in your area.  Many will be scheduling Tanfastic advertising in your local newspaper.  Contact your local AMERICAN INTERNATIONAL PICTURES exchange for complete Tanfastic representative listings for your area to work out free cross-mention for your booking.

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